It is undoubtedly a sad story to receive a product in damaged condition a couple of days after you place an online order for it. Most customers would never want to engage with such a company in the future.
Protective packaging plays the most significant role in product safety. Without this fundamental requirement fulfilled, you are at the risk of losing your customers and revenue.
That said, let’s discuss the consequences of the delivery of damaged goods to your customers.
Poor customer experience
Customer experience is one of the most significant requirements to make sure that your brand continues to remain on the wish list of your customers. It becomes even more necessary when you are using e-commerce platforms to sell your products because your customers never get to see the product before it arrives at their doorsteps. Your customers will not be happy to receive a damaged product.
Decreased sales and negative reviews
Based on the level of displeasure that your customers have, they may decide not to buy from you ever in the future. This way, not only will you lose a customer, but you are more likely to get a negative review, which can prevent potential customers from coming in and purchasing from you. That is how word of mouth works.
You have to make sure that all of this is not happening to your business. For this purpose, it is extremely necessary to use the right packaging materials, which protect your products during transit.
Here are a few packaging materials that you can use to ensure the safety of your product during shipping.
Protective Packaging Materials
Polyurethane packing foam
This foam is commonly found in mattresses and furniture. It is so versatile that it can be used to protect your products during shipping. Due to its lightweight and resistance to shocks, it is one of the best options to protect your product. It is highly customizable, which means that you can shape it right according to the requirements of your product and outer packaging.
Polyethylene Packing Foam
Another material that you can use to protect your products during shipping is polyethylene packing foam. It is slightly different from polyurethane. Polyethylene packing foam is more durable compared to polyurethane. It is extremely resistant to tears, and it provides greater protection against shocks and impacts. Due to its low absorbency, it protects goods from moisture.
It comes in closed-cell construction, which means that it is resistant to mildew, moisture, bacteria, and a lot of other problems.
Air pillows
Air pillows have become more popular in the packaging industry due to their ease of use and affordability. The best thing about these pillows is that they are not messy, which means they are friendlier to the environment. Because they are lightweight, they do not add much to the package weight.
Bubble wrap
This traditional protective packaging material has been around for many years. You can use bubble wrap to protect just about anything. You may, however, need to look into several types of this bubble wrap to make sure that you are picking the right type to protect your goods.
Packaging Supplies Information Resource 